I write in series rather than one-offs — going deep on one idea over several posts instead of skimming a lot of topics once. No newsletter, just come back when a new part drops.
What FDEs are, how the role differs from Sales Engineering, the metrics that prove it out, and how to build a team from the talent you already have.
Read the series →The next series — building and running a business with AI as leverage from day one.
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